What is PMS?
Portfolio Management Service (PMS) is a premium investment service designed for High Net-Worth Individuals (HNIs). Unlike mutual funds where you invest in a pooled vehicle, in PMS your money is managed in a separate, dedicated portfolio in your own name. A SEBI-registered Portfolio Manager designs and executes a customised investment strategy based on your goals, risk tolerance and investment horizon.
Who Should Consider PMS?
- Investors with a minimum corpus of ₹50 lakh (SEBI minimum)
- Those who want a personalised, concentrated portfolio unlike diversified mutual funds
- Investors with a long-term outlook (5+ years)
- HNIs seeking alpha (returns above market benchmarks)
- Those who value direct ownership of securities in their own demat account
Types of PMS Strategies
Discretionary PMS
Portfolio manager makes all investment decisions on your behalf. Most popular and convenient option.
Non-Discretionary PMS
Manager recommends strategies; final investment decision rests with you.
Advisory PMS
Manager only advises; execution is done entirely by the client.
The PMS Process
Investor Profile — We understand your financial goals, liquidity needs, risk profile and investment horizon
Strategy Selection — Choose from growth, value, thematic or multi-cap strategies
Agreement — Sign PMS agreement and power of attorney with the portfolio manager
Account Opening — Open a dedicated demat and bank account for PMS
Portfolio Construction — Manager builds portfolio within 30 days
Ongoing Management — Regular rebalancing, performance reporting and review calls
PMS Fee Structures
- Fixed Fee: Annual management fee (1–2% of AUM)
- Performance Fee: Profit sharing above a hurdle rate (typically 10% annualised)
- Hybrid: Low fixed fee + lower performance fee
Explore PMS Options
We work with multiple SEBI-registered PMS providers. Let us help you evaluate strategies and find the best fit.
